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Estermann GmbH is winning new short-run work and is now able to meet its customers' growing demands for print personalisation thanks to its investment in Fujifilm's Jet Press 720S.

The printing industry, globally as well as in the Middle East is dynamic in nature and on an evolutionary path. The change in the customer's needs, technology and market conditions have made it important for all the major players in the industry to innovate and adapt their offerings to the conditions. While some manufacturers would prefer to consolidate their traditional print businesses, others may choose to expand into other relevant services. One thing that will be common is a need to not just rely on successful traditional business models but make strategic decisions to look at providing print technology and services for a 'future workplace."

"We put our technology at your service" was Pixartprinting's slogan for its first appearance at FESPA 2018. The web-to-print company, which has a manufacturing department packed with the best printing solutions currently available on the market, introduced itself as a potential new partner to European printing companies and print service providers. On its stand, visitors could touch with their own hands some of the infinite applications of this technology, available to order through the firm's catalogue. "We currently have over 100 latest-generation industrial machines at our disposal, with a large department entirely dedicated to large-format printing. We offer these assets to other printers and professionals in the sector, while always guaranteeing excellent quality, quick turnaround times, competitive prices and, above all, an added-value service", said Federico Gonzalez, Marketing & Sales Director at Pixartprinting.

Valentine's Day is all about showing loved ones you care with thoughtful gifts and, thanks to easy-to-use digital printing, you can add an extra element with personalisation.

An interactive event will take place on London's Southbank this February, giving brands, creatives and marketing agencies the opportunity to explore the latest on-demand product personalisation technology.

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