Mass customisation is Pixartprinting's vocation, a strategy through which the company aims to meet its customers' individual needs while at the same time retaining the benefits of mass production. Keeping this promise requires both flexibility and good listening skills, so as to understand the clients' needs and wishes, characteristics that have always set the leading European online printing company's operations apart from its competitors. The number of touchpoints for interacting with customers is always growing, profiled loyalty projects are being developed, investments are being made in service and production capacity, and, above all, the catalogue is constantly expanding. And while mass customisation is the strategy of choice for both Pixartprinting and the entire Cimpress group, personalisation is increasingly also something that is being demanded by users. Now Pixartprinting, a technological partner for graphic arts professionals like printing companies, graphic design studios and marketing and event agencies, is announcing its entry into the world of merchandise.
The evocative atmosphere of the Museum of Science and Technology in Milan provided the backdrop for the 2017 Oscar della Stampa (the 'Printing Oscars') award ceremony, with over 300 business leaders and representatives of the main strands of the printing industry in attendance.
Pixartprinting has many unique features that set it apart from other businesses. The company, which has just celebrated its 23rd birthday, created the web-to-print market in Italy, before exporting its winning model abroad. It currently has 600,000 active customers, 700 employees working at its 376,000 sq. ft headquarters near Venice and 400 products in its catalogue, with a total of 3 million possible combinations. It completes 10,000 print jobs a day, equating to 3 million packages sent every year to over 50 countries.
pixartprinting, the leading European online printing company, will this year exhibit for the first time at IPEX 2017.The company sees this renowned global event as an opportunity to meet in person the graphic arts professionals with whom it has been working for years. "As well as those who are already aware of our services and who appreciate what we have to offer, there is a world of professionals out there that could find pixartprinting to be their perfect technology partner, offering high-quality printed items in an extremely short turnaround and at very competitive prices", commented Federico Gonzalez, Head of Marketing & Sales at pixartprinting. This is a big plus for those who do not have in-house access to the specialist technologies offered by pixartprinting's comprehensive range of printing machinery. The company's unending desire to innovate has produced a vast catalogue that is constantly being updated, with products ranging from classics like business cards and posters to products not often found online, such as food-safe packaging with special finishes.
One of Pixartprinting's goals for 2017 is to further expand its range and its level of technological innovation. Following the launch of the Catalyst production line, which can produce over 300 different combinations of customised packaging, and the expansion of the small format department, which now boasts the largest collection of Komori HUV and LED/HUV systems in Europe, Pixartprinting is now, quite literally, putting the spotlight on textile printing, with new tension fabric frames for your printed designs, including some with LED lights. And while the new displays use digitally printed polyester, prized fabrics like silk and cashmere are leading a genuine revolution at the company. Pixartprinting has expanded its range of natural fabrics printed with reactive dyes, which can be ordered in lengths of as little as 1 m, with six new finishes. There is something for every season: from silk, ideal for producing fresh and refined spring garments, to viscose, which, when combined with wool, makes autumn clothes soft and warm. Not to mention stretch cotton, which ensures excellent thermal insulation, and jersey, which thanks to its elastic properties is the ideal choice for swimming costumes and sportswear.