New-exhibitor benefits: Matchmaking and lead tracking across trade shows at PSI, PromoTex Expo and viscom27 Jun 2018
It’s the perfect match: exhibitors joining the new trade show alliance formed by PSI, PromoTex Expo and viscom can now turbocharge their show participation in Düsseldorf to be twice as effective. As they present their products and services at their own exhibition stands from 8 to 10 January 2019, they can inform about each other and meet, e.g. in the matchmaking lounges of viscom and PromoTex Expo.. Particularly helpful when planning meetings ahead of the event is the free online matchmaking tool, which can be used across trade shows for the first time.
From now on, viscom, the International Trade Fair for Visual Communication, will take place annually in Düsseldorf. The event used to alternate locations between Düsseldorf and Frankfurt each year. The second change: viscom will be moved from autumn to January to become the kick-off event for the new business year. The third change: starting in 2019, viscom will be held concurrently with PSI, the Leading European Trade Show of the Promotional Products Industry, with the first event scheduled from 8 to 10 January 2019. The rhythm change means that viscom will not take place in autumn of 2018.
This fall, CHILI publish (www.chili-publish.com), will be taking its revolutionary technology on the road, showcasing the red hot updated CHILI publisher online document editor to markets everywhere. The company will be sharing the solution’s novelties during demos at events and seminars, and the company’s expertise on evolving from start-up to scale-up at key speaking opportunities.
“Once upon a time, there was a jolly bunch of industrious advertising technicians who set out to find inspiration ... .” From 18 to 20 October, it’ll be viscom 2017 – not Hans Christian Andersen – which will send its trade visitors on a magical journey of inspiration. With the help of students from the University of Wuppertal, viscom world of inspiration, traditionally a visitor highlight at the trade fair, will be turned into the magnificent entryway to the exhibition area in a project titled “The Emperor’s New Signmaking”. Visitors are encouraged to take a look beyond their own area of expertise and find suggestions that work for them.
How should packaging look to attract shoppers? The answer comes care of viscom in Düsseldorf from 18 to 20 October 2017. With the new Packaging Area and the “Focus Day POS, Display and Packaging” on the second day of the trade fair, Europe’s trade fair for visual communication offers a packed programme for packaging experts. The stated aim is to connect creative minds with the packaging industry – in line with the viscom motto “We connect”.