Gain a competitive edge with HP’s White Ink Webinar

January 11, 2022
Europe-wide webinar on 25th January 2022 to focus on white ink technology and how it can boost businesses with profitable new applications Europe-wide webinar on 25th January 2022 to focus on white ink technology and how it can boost businesses with profitable new applications

HP has revealed details of a new webinar that will focus on how integrating white ink as part of a print service offering can gain businesses a significant advantage over their competitors.

Taking place on 25th January at 10am GMT, the ‘Discover How White Ink Can Give Your Business a Competitive Edge’ webinar will feature testimonials from several existing HP white ink users and will provide an insight as to how the technology can be used for a range of profitable new applications.

The webinar, which will be hosted in English, will also be fully accessible for printers across Europe with simultaneous translations of the content into French, German, Italian, Polish and Spanish.

UK print service provider PressOn, Russian print business Zeytz, and Spanish graphic design, marketing and advertising studio Print Zone will all showcase how the use of white ink technology from HP has helped them move ahead of the competition in their respective markets.

The session will also include a live demonstration of HP Latex R series and HP Latex 800W printers and showcase the applications white ink can be used for, such as window graphics, signage and décor.

In addition, attendees will have the opportunity to discuss white ink technology with experts from HP during a live Q&A session at the end of the webinar.

According to Vesela Asenova, Webinar & Event Planner at HP: “We’ve formulated this webinar to showcase how HP’s latest technology and cutting-edge innovation can help PSPs stay ahead of the competition and keep their businesses more profitable.

“Achieving stunning results, HP Latex white ink enables PSPs to stand out from the crowd with high-opacity white that resists yellowing over time for applications on both transparent and coloured media. The technology enables print businesses to create graphics that leave a lasting impression and provide the potential for better margins.”

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