The ISA-UK Explains Lounge returns to Sign & Digital UK 2024

January 17, 2024
The Explains Lounge invites participants to immerse themselves in a series of complimentary sessions with no advance booking required The Explains Lounge invites participants to immerse themselves in a series of complimentary sessions with no advance booking required

Sign & Digital UK has announced that the International Sign Association (ISA-UK) Explains Lounge will return in 2024. Now in its third year, the Explain Lounge will host a series of presentations and panel discussions designed to inform and educate visitors to the show on the latest developments, trends and innovations and how they will impact the large format printing, sign-making and visual communications industry over the coming year.

According to Craig Brown, CEO of ISA-UK, "We are excited to bring back the Sign & Digital UK Explains Lounge, offering an enriched program that reflects our commitment to advancing the signage industry. With insightful presentations, expert-led discussions, and valuable networking opportunities, we aim to create a dynamic and educational experience for all participants."

Managing Your Sign Business: Join us daily as experienced experts share insights on making your sign business more successful. Explore topics like expanding into garment, textile, and personalised product printing, along with considerations for diversifying into flatbed printing.

Business Advice Sessions: Discover what it takes to make your sign business the best it can be. Learn to view yourself as a signage consultant, identify incremental revenue opportunities, and implement strategies for growth. Topics include selecting the right vinyl, leveraging social media, and a case study on seizing business opportunities.

Daily Panel Sessions: Industry experts convene daily to discuss key issues affecting the signage industry. Leaders share insights on identifying growth opportunities, building sustainable business models, and choosing the right technology. Explore panels on recycling, large format printing trends, and recruitment strategies for safe and sustainable hiring. Highlighting the increasing presence of women in senior roles, the Women in Sign and Graphics session focuses on their contributions to the industry. Additionally, The Printing Charity will share ways to support mental well-being within our sector.

Feature Session and More: Each day, a special guest leads the Feature Session on market-wide issues. Explore operational and technical talks and get a sneak peek at exhibitors' offerings.

Tony Gardner, Event Director for Sign & Digital UK, says, “The Explains Lounge has established itself as a key element of the show. This year, we have an even more diverse programme of sessions designed to captivate, educate and inspire visitors. We believe these sessions are a vital part of the overall Sign & Digital UK experience, and we are delighted to have put together such a diverse and experienced range of speakers and panellists.”

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