UK’s largest packaging show unveils new interactive features designed to educate and inspire

January 06, 2020

Packaging Innovations 2020 will introduce two new interactive show features designed to address the challenges faced by industry professionals at every point of packaging’s journey, from conception to consumer, when it returns to Birmingham’s NEC on 26 & 27 February.

The packaging industry is under more pressure than ever before, with increasing demand from consumers to create solutions that balance functionality, price, and aesthetics with the sustainability agenda. Designed specifically to address the challenges met at every point in the packaging supply chain, the new interactive platforms will allow professionals to gain inspiration from pioneering designers, get tailored advice, and network with some of the best and brightest minds in packaging.

New for 2020, the Visit the Future Hub will play host to a series of initiatives that bring together cutting-edge designs and forward-thinking minds, enabling visitors to discover how the packaging industry is evolving. Joining the zone is the new Design Innovation Stage which will gather experts to bridge the gap between design and technical production. Meanwhile, the Start-Up Village will showcase six up and coming packaging companies set to disrupt the industry with their inventive concepts.

The Innovation Showcase will also join the hub to present 12 ground-breaking new solutions that can be found on the exhibition floor. The designs will be competing for the coveted prize of ‘Most Innovative Pack’, which will be voted for by visitors and announced live on day two of the event.

Devised to celebrate the important role that young talent has to play in the industry, the show will also welcome the Education Hub. The feature, which successfully debuted at Packaging Innovations London 2019, connects young people at the beginning of their careers with seasoned professionals, allowing them to explore the possibilities of a career in packaging, whilst helping brands discover the next generation of talent.

In addition to the new features, the show will also welcome back a firm favourite, the Packaging Consultancy Clinic. Visitors looking for one-to-one, personalised advice on any aspect of the packaging journey can book a session hosted by the Packaging Society. The clinic allows visitors to ask questions, bring along packaging designs, and gain advice on any challenges or issues they are experiencing from leading experts.

Our interactive features have been designed to equip visitors with the insights and inspiration they need to take their own packaging concepts to the next level. Whether it’s discovering the latest trends or gaining tailored advice, Packaging Innovations 2020 will provide professionals with the tools they need to create solutions that work throughout the entire packaging journey in an industry that is constantly evolving.”

Victoria Blake, Event Director of Easyfairs’ UK Packaging Portfolio

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