WOO APAC Forum: Top Speakers set to highlight the strengths and potential of OOH in the region

September 27, 2022

The World Out of Home Organization’s APAC Forum, to be held in-person in Kuala Lumpur, Malaysia, from October 11th to 13th, is set to highlight the increasingly dynamic development of OOH in the region and its immense potential for growth.

A top-level selection of leading media figures in the region, including Sam Balsara, Chairman of Madison World and Cathy O'Connor, CEO and Managing Director of oOh!Media will focus on the world leading capabilities of OOH in the Asia Pacific territories and pinpoint key areas where the medium can maximise its strengths and accelerate future development.

The APAC region has been leading the global recovery from the pandemic and its higher levels of internet usage and smartphone ownership than the world average are providing great potential for expanding the use of DOOH.

The region has also led the world in innovations such as 3D effects in DOOH, which not only provide stunning visual effects but, with its sophisticated data capabilities and smart OOH, provide linkups with multiple scenarios and ensuring data driven efficiency.

Experts will analyse the progress being made in areas such as Audience Metrics, DOOH innovation, Programmatic as part of the Adtech revolution, Creative Technology and also Media Owner Collaboration. It will also focus on other issues that are critical in driving the medium forward.

Our confirmed speakers and panellists from top left to bottom right are:

Tom Goddard, President World Out of Home Organization
Cathy O'Connor, CEO and Managing Director of oOh!Media
Sam Balsara, Chairman of Madison World
Agung Prihambodo Marketing Director Alternative Media Group, Indonesia
Chloe Neo, CEO, Omnicom Media Group (Singapore, Regional Hub) + Chair of the Outernet 2.0 Panel, AAMS
Charles Parry-Okeden Independent Chairman - Outdoor Media Association Australia
Jim Liu CEO, BNR Communications and China/Asia Ambassador, WOO
Nigel Clarkson, Chief Revenue Officer, Hivestack
Haruki Fujii, General Manager, DOOH Strategy and Sales Dep., dentsu inc., Japan
Troy Yang, Managing Director of North Asia, Hivestack
Srikanth Ramachandran, Founder and Group CEO of Moving Walls
Remi Roques, General Manager, Broadsign APAC
Charmaine Moldrich, Outdoor Media Association, Australia
Franck Vidal, Director, Southeast Asia Sales & Partnerships Vistar Media
Rachana Lokhande, Board Advisor, IOAA
Ichiro T. Jinnai, President, Hivestack Japan representing DSC from Japan
Melanie Lindquist - Managing Director, Talon Outdoor (APAC)
Gideon Adey, CEO, GUROOH Ltd and Measurement Consultant for WOO
Mark Flood, Global Head of OOH at Ipsos
Angie Cutter, Founder & Managing Director, TAC Media
Ben Milne, Head of Out of Home, dentsu International