12-POINT SIGNWORKS print, fabricate and install a large scale architectural display for Warner Music Group

August 13, 2019
We love the look of this architectural display for Warner Music Group, custom designed by TollesonMcCoy We love the look of this architectural display for Warner Music Group, custom designed by TollesonMcCoy

Did you know that we do so much more than corporate branding signs and vehicle wraps? We also enjoy working with local and international design firms that bring us cool custom projects like this one! TollesonMcCoy, a design firm in Nashville, hired us to to print, fabricate and install a large scale architectural display for Warner Music Group (WMG). The ingenuity and historical significance behind this project are what makes it so exciting!

TollesonMcCoy worked with WMG to design interior signage and a branded “family wall” for WMG’s new U.S. Shared Services group in Nashville. The firm designed the layered photo display as a centerpiece for the office.

The design for this architectural display included several layers:

  • Bottom Layer – Vinyl wall murals, which included a blue sound wave graphic from WMG’s tagline
  • Middle Layer – Strips of torn paper, which included excerpts from historical WMG record deals and contracts. These also included a few signatures of legendary WMG artists, like Aretha Franklin and David Bowie.
  • Top Layer – Famous photographs of several top performing WMG artists, including Prince, Madonna, Stevie Knicks, Tom Petty, Phil Collins, Frank Sinatra and more.

To create the vinyl wall coverings, we printed the sound wave graphic on high performance vinyl and applied a protective laminate. The sound wave was split into two wall murals, which were installed on the walls above and below the staircase.

The sound wave was used as a background graphic for the display

We created the paper strips by printing the text and graphics on watercolor paper with solvent print. We ripped the edges and stressed the paper to make it look worn and old. The strips were mounted to ¼” PVC and then mounted vertically onto the wall murals.

These strips of paper were hand torn in our shop

Thirty photographs of music legends were printed in black and white on ⅛” thick brushed aluminum ACP using our flatbed printer. They were framed and then installed on the top layer of the mural, using custom built angle brackets. The brackets gave the images a dimensional look by allowing them to stand off from the wall and other elements. Pretty cool effect!

We had no idea Warner Music Group has worked with so many legendary clients

Here’s another look at this beautiful architectural wall display. We have to admit … it was pretty cool seeing the photos of music icons in our shop for a few days!

Talk about grabbing attention. We love this unique photo display!

We were honored that TollesonMcCoy asked us to help with this project and are extremely proud of how it turned out. We hope people who work at WMG and visitors are enjoying the new display as much as we enjoyed it building it!

Do you need help designing, fabricating or installing a unique wall display or other custom project? Our team of designers, production specialists and installers can create something truly memorable for your location!

When you’re ready to start your custom project, give us a call at (615) 595-6564.

For further information on 12-POINT SIGNWORKS, please visit www.12pointsignworks.com.

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