Achieving the impossible? With the ‘Art of MacroArt’, it’s a Cinch!

April 05, 2022

A bespoke solution by MacroArt – commissioned by Creation Live for its client, Cinch, and seen by VIPs at the Creamfields, TRNSMT and Isle of Wight Festivals – has highlighted the event branding specialist’s ability to deliver sustainable, multi-site signage and graphics.

As main sponsor at all three festivals last summer, Cinch wanted to welcome guests to its activation areas in comfort and style. With events and brands looking to be more environmentally responsible, achieving a greatly reduced carbon footprint was key to its brief.

The MacroArt team collaborated with experiential experts Creation Live, in partnership with festival structures firm The Halo Group, to design and produce a multi-level activation space from scratch in just over a fortnight.   

MacroArt used 1500m2 of PVC-free materials throughout and recovered all materials post-event, for recycling within the relevant waste streams. MacroArt estimates a carbon saving of 69% over conventional materials.

The graphics then had to be installed at the three festivals over consecutive weekends, requiring MacroArt to work to tight 5-day installation schedules at venues across the UK.

Each of the three sites, whilst broadly similar, had individual bespoke requirements.  This meant that the team at MacroArt had to regard them as stand-alone projects, dealing with specific and fluid challenges, whilst adding value and strong sustainability credentials to them all. In particular, the MacroArt team devised, constructed, and installed a tailor-made tensioning system for each site, allowing for the application of all the graphics onto the existing structures.

We knew this was going to be a testing project and timescale from the outset, but the team at MacroArt worked tirelessly to deliver at every stage of the process, adding value and bespoke solutions as the job developed. We were delighted with both the process and the end results.”

Rich Levinson, Director at Creation Live

Within three weeks of receiving the initial brief from Creation Group and Halo Group, MacroArt installers were beginning installation at the first location at the Creamfields Festival in Cheshire, followed by TRNSMT in Glasgow and finally the Isle of Wight Festival, just 12 days later.

Projects of this scale are always a challenge, but we were fortunate enough to be working with the excellent teams at Creation Live and The Halo Group, and their professional expertise fitted well with our own team’s ability to adapt to on-site changes, and we were proud to have delivered such a bespoke, sustainable and eye-catching result.”

Matt Phipps, MacroArt’s Project Lead

Tickets for all three festivals are on sale for 2022, with some categories already selling out.

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