Artworks Solutions specifies materials from CMYUK for Paddy Power parent company HQ in Dublin

May 26, 2022
Proven eco wallcoverings and backlit materials to be used to refurbish all Flutter’s global offices Proven eco wallcoverings and backlit materials to be used to refurbish all Flutter’s global offices

High spec eco wallcoverings and backlit materials from CMYUK have been used in the extensive remodelling and refurbishment of Flutter’s worldwide HQ in Dublin. This venture involved a significant amount of demolition and reconstruction from the ground up to transform this office complex, built in 1999, into a contemporary and collaborative working space.

Artworks Solutions, a turnkey supplier and fundamental partner to the design and construction industry, worked alongside Claremont Group Interiors to deliver the project. It has produced a variety of graphics for key walls and lightboxes situated in communal areas throughout the seven storey, 164,000 sq. ft building along with several acoustic solutions.

Flutter feel

The client wanted a distinct ‘Flutter feel’ to its Dublin HQ. It wanted a concept that could be used across its worldwide offices to create an unmistakable and compelling Flutter environment."

Seath Herbert, Managing Director, Artwork Solutions

The company identified key focal spaces within the Dublin HQ that would benefit from graphical treatment. From here, its in-house design team put together a visual pack from a printed wallcovering perspective that included treatments for dry-wipe functional surfaces, large graphic walls, lightboxes and acoustic panels. It worked closely with Claremont Interiors to ensure that its schema worked within the overall interior design parameters, making sure that graphics colourways worked with flooring for example, and all visual assets were part of the current branding roster.

Walls and corridors

Artworks Solutions digitally printed graphics for over 40 walls across all seven storeys of Flutter’s flagship office. Due to the large amount of print required, it was very keen to use products with an environmental edge. Artworks presented Flutter with two eco-solutions: Kavalan Gecko 320GB and UFabrik Backlit Textile ECO FR, both exclusive to CMYUK. After extensive evaluation it was very confident to specify these materials for high volume usage.

“In the past we’ve found inconsistencies and instability in eco products, they just didn’t seem to have had enough market testing. We’ve never had any production issues with the materials we specified for this project, and the installers like working with these too. It was the right time to put these products in front of this client. These products tick all the boxes for sustainability, performance integrity, and price point. The client was very keen to proceed,” says Seath.

Kavalan Geko 320GB is a PVC-free, recyclable polyester-based textile and is an excellent sustainable alternative for single piece wallcoverings and display systems. It has B1 and EN13501-1 fire ratings and meets highest environmental standards including EN-71, 33P, ROHS, REACH and Life Cycle Assessment (LCA) approval.

UFabrik Backlit Textile ECO FR was used in a prominent design feature of the building, a tunnel-effect corridor that connects the ground floor reception with the central atrium. This walkway has been designed to create maximum impact. Dramatic and moody walls are studded either side by lightboxes. Sensor-controlled and activated by movement, these powerful LED illuminated printed images reveal themselves as staff and visitors walk by.

This inventive backlit textile is produced from 100% recycled PET plastic bottle waste. Manufactured to the highest standards, it is top coated for use with UV and Latex inks and ensures brilliant colour reproduction. Crease and wrinkle-free on tension and doesn’t bruise or mark when folded. Fire rated to DIN 4102-1-B1 & EN13501 standards, it is also REACH, Global Recycled Standard certified, and compliant with the California Proposition 65. It’s fast becoming the material of choice for backlit and frontlit display applications.

“The lightbox images will be regularly updated so it was important for us to use a sustainable material that could be easily recycled. But that alone wasn’t enough, it also needed to print high quality and feature brilliant colour reproduction at close viewing distances. UFabrik Backlit Eco does it all,” says Seath.

Graphic installations

Artworks Solutions runs a large in-house installation department that has four in-house fitting teams. It also works with numerous trusted contractors as on any single day, it can have up to 12 teams out in the field installing work. The Dublin installation was more demanding than most. Delivered during Lockdown and on the back of Brexit, it had a unique set of associated challenges with logistics and travel restrictions. In total, it took 2 months to install – with an interchangeable crew of six including two permanent mainstays, providing consistency throughout to get the job done.

Ireland and beyond

The company is currently in the design, planning and production stages for additional worldwide offices in Edinburgh, New York, Los Angles, St Juliens, Malta, and Toronto. Exclusive Arkutex brands from CMYUK will be used for all these projects.

In this first quarter, Artworks Solutions has recorded record figures, the best in its company history. It has a strong forward order book spanning a diverse client base and driving expansion across all areas of its business. The continued and increasing use of innovative eco materials from CMYUK that includes UFabrik, Kavalan, and PONGS® Descor® will be an essential feature.

Seath concludes, “Part of our business strategy has been to move our larger volume substrates across to more environmentally friendly alternatives. The CMYUK portfolio of surface textiles has made this a viable option with materials that not only print well but are in line with our clients’ price expectations and sustainability demands.”

Share or Email this content
Graphic Display World

Email us your news, PR, case studies to [email protected]

Roland DG (UK) Ltd - VersaUV Double Your Profits
FESPA Global Expo 2023 Opens In... May 23, 2023 10:00 am 326
The Print Show 2022 Opens In... September 20, 2022 10:00 am 81
PRINTING United Expo 2022 Opens In... October 19, 2022 10:00 am 110
Sign & Digital UK 2023 Opens In... March 21, 2023 10:00 am 263
Your 300 x 300 Banner Here
drupa 2024 Opens In... May 28, 2024 10:00 am 697

The UK's coolest wide format printing trade press website specialising in providing punchy and concise up-to-the-minute news, views and industry opinions ...

Latest News

CoverUp invests in an EFI VUTEk Q5r printer from CMYUK

CoverUp invests in an EFI…

Jun 29, 2022 Rate: 0.00

Kongsberg PCS enjoys record sales success at FESPA Global Print Expo 2022

Kongsberg PCS enjoys reco…

Jun 29, 2022 Rate: 0.00

Printing Expo Online doubles the size of Zone 2 with new additions

Printing Expo Online doub…

Jun 29, 2022 Rate: 0.00

Ocean Outdoor presents first ever real world and metaverse collaboration through digital out of home

Ocean Outdoor presents fi…

Jun 29, 2022 Rate: 0.00

drupa 2024 is well on track

drupa 2024 is well on tra…

Jun 28, 2022 Rate: 0.00

Featured News

Agfa-Gevaert to acquire Inca Digital Printers, taking a significant step in its digital printing business

Agfa-Gevaert to acquire I…

Apr 20, 2022 Rate: 0.00

Phototex is sustainable solution for wall decorations

Phototex is sustainable s…

Apr 19, 2022 Rate: 0.00

Type One Style gains versatility and economy with the VersaUV LEC2-330 printer

Type One Style gains vers…

Feb 23, 2022 Rate: 0.00

Arrival of Bürkle LFC 2100 liquid laminator enhances Studio One’s in-house finishing capabilities

Arrival of Bürkle LFC 210…

Feb 22, 2022 Rate: 0.00

Sir David Attenborough surprises commuters by turning Piccadilly Circus ‘Green’

Sir David Attenborough su…

Feb 14, 2022 Rate: 0.00

Features/Applications

Roland DG’s VersaUV LEC2-640 UV printer reproduces famous ceiling artwork for exhibition in Japan

Roland DG’s VersaUV LEC2-…

Jun 09, 2022 Rate: 0.00

Imageco helps Dr. Martens take a sustainable step forward, with support from Drytac and HP

Imageco helps Dr. Martens…

Jun 07, 2022 Rate: 0.00

Artworks Solutions specifies materials from CMYUK for Paddy Power parent company HQ in Dublin

Artworks Solutions specif…

May 26, 2022 Rate: 0.00

Steward Safety Supplies Ltd. pairs Drytac products for French’s Fish Shop van

Steward Safety Supplies L…

May 24, 2022 Rate: 0.00

Top-Tier technology, trust, and true partnership: the making of a successful collaboration for Inca and SMP Group

Top-Tier technology, trus…

May 18, 2022 Rate: 0.00

Your 1100 x 100 Banner Here

SEARCH