Created by Warner Bros. and Superfly X – A Brand Experience company, the FRIENDS™ Experience is an interactive celebration of the iconic TV show. Thousands of fans of the hit US sitcom are expected to descend on the Yorkdale Shopping Centre to enjoy a number of experiences, including the opportunity to visit replica sets of the main characters’ apartments and view official show memorabilia.
To help promote the event, Superfly X reached out to Global Printing Enterprises to print a range of graphics and hoardings at Yorkdale Mall, an Oxford Properties managed company. These were installed over the Canada Day Weekend (July 1st- 4th) at the centre square of Yorkdale Shopping Centre to draw the attention of passers-by.
The eye-catching entrance graphics replicated the famous picture frame installed around the door fisheye in one of the apartments on the show. Other graphics installed outside of the event venue included wayfinding signage, large QR codes that fans could scan to book tickets instantly, as well as famous quotes and phrases from the show.
In total, the graphics covered an area of more than 15,000sq ft, but took the team at Global Printing Enterprises, working in partnership with installation specialist Install Nation, just five days to print and install.
Global Printing Enterprises opted for Drytac ReTac Smooth 150 as the material for all of the event graphics. The media not only delivered excellent print quality, but also helped the team to overcome a particularly tricky challenge when it came to installing the graphics.
“The base wall had been painted over vinyl graphics, creating a difficult surface to adhere any type of graphics film to,” Global Printing Enterprises President Carlo Toscano said. “In consultation with Dennis LeBlanc from Drytac, we decided to use an old school multi-layer installation technique.
“When you look at the wall in its entirety, it looks as if we printed the background and graphics at the same time, when in reality, the back black and purple were applied first.
“Then came the challenge; using laser levels, the team at Install Nation installed with precision all the components you see on top of the already installed panels. It’s a longer process, but when done properly and with highly skilled installers it makes for a clean and symmetrical image.”
Carlo added that the flexibility of Drytac ReTac Smooth 150, in particular the ability to install the film quickly and for it to remain affixed with the ability for removability, was essential in the project.
“This product allows the client to change the message if required, update the marketing and add components to the wall without removal of the entire graphic,” Carlo said. “The science behind the adhesive is genius, and without it we couldn’t have completed this project in the manner we did.”
All of the graphics were printed on an HP Latex 3100, which meant the company was able to utilise dual roll printing for maximum printing speeds.
“Drytac ReTac Smooth 150 works extremely well with HP inks; consistent bright and vivid printing with all the advantages of an environmentally friendly ink product that meets indoor air quality standards,” Carlo said.
“We believe in using products that are environmentally friendly and, where possible, products that are PVC-free or manufactured using recycled products. Especially for this indoor project, the use of HP inks was essential in providing a safe environment for everyone inside the mall.”
Carlo added: “The client was impressed with not only the quality of print and installation, but also the solution to use multiple layers, as it offered a cost-effective way to introduce new graphics and elements as required.”
