Global Printing Enterprises brings ‘FRIENDS™ Experience’ to life with Drytac ReTac Smooth 150

August 09, 2022
The Ontario-based large-format print expert produced a range of eye-catching graphics for a special event based on iconic US TV sitcom FRIENDS™ The Ontario-based large-format print expert produced a range of eye-catching graphics for a special event based on iconic US TV sitcom FRIENDS™

Ontario-based large-format printing company Global Printing Enterprises recently used Drytac ReTac Smooth 150 polymeric PVC film to produce a series of colourful graphics for the Toronto edition of the ‘FRIENDS™ Experience’ event.

Created by Warner Bros. and Superfly X – A Brand Experience company, the FRIENDS™ Experience is an interactive celebration of the iconic TV show. Thousands of fans of the hit US sitcom are expected to descend on the Yorkdale Shopping Centre to enjoy a number of experiences, including the opportunity to visit replica sets of the main characters’ apartments and view official show memorabilia.

To help promote the event, Superfly X reached out to Global Printing Enterprises to print a range of graphics and hoardings at Yorkdale Mall, an Oxford Properties managed company. These were installed over the Canada Day Weekend (July 1st- 4th) at the centre square of Yorkdale Shopping Centre to draw the attention of passers-by.

The eye-catching entrance graphics replicated the famous picture frame installed around the door fisheye in one of the apartments on the show. Other graphics installed outside of the event venue included wayfinding signage, large QR codes that fans could scan to book tickets instantly, as well as famous quotes and phrases from the show.

In total, the graphics covered an area of more than 15,000sq ft, but took the team at Global Printing Enterprises, working in partnership with installation specialist Install Nation, just five days to print and install.

Global Printing Enterprises opted for Drytac ReTac Smooth 150 as the material for all of the event graphics. The media not only delivered excellent print quality, but also helped the team to overcome a particularly tricky challenge when it came to installing the graphics.

“The base wall had been painted over vinyl graphics, creating a difficult surface to adhere any type of graphics film to,” Global Printing Enterprises President Carlo Toscano said. “In consultation with Dennis LeBlanc from Drytac, we decided to use an old school multi-layer installation technique.

“When you look at the wall in its entirety, it looks as if we printed the background and graphics at the same time, when in reality, the back black and purple were applied first.

“Then came the challenge; using laser levels, the team at Install Nation installed with precision all the components you see on top of the already installed panels. It’s a longer process, but when done properly and with highly skilled installers it makes for a clean and symmetrical image.”

Carlo added that the flexibility of Drytac ReTac Smooth 150, in particular the ability to install the film quickly and for it to remain affixed with the ability for removability, was essential in the project.

“This product allows the client to change the message if required, update the marketing and add components to the wall without removal of the entire graphic,” Carlo said. “The science behind the adhesive is genius, and without it we couldn’t have completed this project in the manner we did.”

All of the graphics were printed on an HP Latex 3100, which meant the company was able to utilise dual roll printing for maximum printing speeds.

“Drytac ReTac Smooth 150 works extremely well with HP inks; consistent bright and vivid printing with all the advantages of an environmentally friendly ink product that meets indoor air quality standards,” Carlo said.

“We believe in using products that are environmentally friendly and, where possible, products that are PVC-free or manufactured using recycled products. Especially for this indoor project, the use of HP inks was essential in providing a safe environment for everyone inside the mall.”

Carlo added: “The client was impressed with not only the quality of print and installation, but also the solution to use multiple layers, as it offered a cost-effective way to introduce new graphics and elements as required.”

Share or Email this content
Graphic Display World

Email us your news, PR, case studies to [email protected]

Latest from Graphic Display World

Sign & Digital UK 2024 Opens In... February 27, 2024 10:00 am 5
FESPA Global Expo 2024 Opens In... March 19, 2024 10:00 am 26
drupa 2024 Opens In... May 28, 2024 10:00 am 96
PRINTING United Expo 2024 Opens In... September 10, 2024 10:00 am 201
Your 300 x 300 Banner Here
The Print Show 2024 Opens In... September 17, 2024 10:00 am 208

The UK's coolest wide format printing trade press website specialising in providing punchy and concise up-to-the-minute news, views and industry opinions ...

Latest News

Sign Trade Supplies introduces new wood grain aluminium and special texture coatings

Sign Trade Supplies intro…

Feb 21, 2024 Rate: 0.00

The Big Ink Tank plans expanded offering with new VeloBlade Nexus 2516 from Soyang Hardware

The Big Ink Tank plans ex…

Feb 21, 2024 Rate: 0.00

What to see at Sign & Digital UK 2024

What to see at Sign &…

Feb 21, 2024 Rate: 0.00

Innotech Digital announces new print media collaboration on Epson SC-R5000 resin printers

Innotech Digital announce…

Feb 21, 2024 Rate: 0.00

Legacy of Firsts: Vanguard Digital’s first customer invests in first VK3220T-HS flatbed printer

Legacy of Firsts: Vanguar…

Feb 20, 2024 Rate: 0.00

Featured News

Global Printing Enterprises and Drytac serve up a sweet treat with Wonka display

Global Printing Enterpris…

Jan 30, 2024 Rate: 0.00

Epson resin printer becomes the work horse of Mercedes-AMG PETRONAS F1 print operation

Epson resin printer becom…

Dec 01, 2023 Rate: 0.00

Linney chooses state-of-the-art swissQprint Kudu flatbed printer to drive print innovations

Linney chooses state-of-t…

Nov 21, 2023 Rate: 0.00

Hollywood Monster provides graphics for City for Birmingham Festival ‘23

Hollywood Monster provide…

Aug 29, 2023 Rate: 0.00

Ostensible museum pieces

Ostensible museum pieces

Aug 29, 2023 Rate: 0.00

Features/Applications

Hollywood Monster's eco-signage gets screen debut at Nottingham cinema

Hollywood Monster's eco-s…

Feb 15, 2024 Rate: 0.00

Global Printing Enterprises and Drytac serve up a sweet treat with Wonka display

Global Printing Enterpris…

Jan 30, 2024 Rate: 0.00

Pivotal Signs & Imaging swaps freezing ice rink for sandy beach with Drytac Polar Grip

Pivotal Signs & Imagi…

Dec 14, 2023 Rate: 0.00

Carbon Graphics Group uses Drytac ViziPrint Deco + for striking window graphics project

Carbon Graphics Group use…

Dec 05, 2023 Rate: 0.00

Epson resin printer becomes the work horse of Mercedes-AMG PETRONAS F1 print operation

Epson resin printer becom…

Dec 01, 2023 Rate: 0.00

Your 1100 x 100 Banner Here

SEARCH