Is print dead?

June 19, 2015

Every now and again somebody makes good use of Xtranormal video animation to amusingly highlight common issues found within our industry, and this Is Print Dead video is certainly a very good example.
The animation shows a print salesman calling on a new client for the first time and things aren’t going too well, and our salesman could obviously do with a bit of training to help better understand the needs of his customer.

If you find yourself wondering if this is a familiar tail, then it might be time to call in an expert such as Matthew Parker at Profitable Print Relationships (PPR).

PPR helps you to learn how a print buyer thinks, so you’ll know how to get the best results from them. There are plenty of sales experts, and they know their field really well. But they haven’t been print buyers. Therefore it's vital to have an understanding of your customer’s mind.

Furthermore PPR covers the whole customer relationship. Many companies tell you how to get the sale, but they don’t help with how to turn that sale into a long-lasting, profitable relationship. PPR’s aim is to help you with managing your customers for the long term and to help you with meeting your customer’s expectations. What’s more, making sure that they too meet your expectations.

In the long run it’s about making sure that your customers don’t move to another printer just because they’ve quoted a cheaper price.

What’s your take on this video? Leave a comment below.

www.ProfitablePrintRelationships.com

Share or Email this content
Graphic Display World

Email us your news, PR, case studies to [email protected]

Latest from Graphic Display World

Sign & Digital UK 2024 Opens In... February 27, 2024 10:00 am 80
FESPA Global Expo 2024 Opens In... March 19, 2024 10:00 am 101
drupa 2024 Opens In... May 28, 2024 10:00 am 171
PRINTING United Expo 2024 Opens In... September 10, 2024 10:00 am 276
Your 300 x 300 Banner Here
The Print Show 2024 Opens In... September 17, 2024 10:00 am 283

The UK's coolest wide format printing trade press website specialising in providing punchy and concise up-to-the-minute news, views and industry opinions ...

Latest News

ESP Smile installs third Canon Colorado 1650 UVgel printer from CMYUK

ESP Smile installs third …

Dec 08, 2023 Rate: 0.00

Colour Graphics plugs a sustainable hole in the market with Soyang Europe

Colour Graphics plugs a s…

Dec 07, 2023 Rate: 0.00

WOO opens registration for Hong Kong 2024 Global Congress

WOO opens registration fo…

Dec 07, 2023 Rate: 0.00

Fujifilm partners with eProductivity Software to showcase extended end-to-end print workflow production

Fujifilm partners with eP…

Dec 07, 2023 Rate: 0.00

Exhibitors are excited to present at both Sign & Digital UK and Printwear and Promotion Live!

Exhibitors are excited to…

Dec 06, 2023 Rate: 0.00

Featured News

Epson resin printer becomes the work horse of Mercedes-AMG PETRONAS F1 print operation

Epson resin printer becom…

Dec 01, 2023 Rate: 0.00

Linney chooses state-of-the-art swissQprint Kudu flatbed printer to drive print innovations

Linney chooses state-of-t…

Nov 21, 2023 Rate: 0.00

Hollywood Monster provides graphics for City for Birmingham Festival ‘23

Hollywood Monster provide…

Aug 29, 2023 Rate: 0.00

Ostensible museum pieces

Ostensible museum pieces

Aug 29, 2023 Rate: 0.00

Roland DG enters the digitally printed wallpaper market with acquisition of UAB Dimense print (Lithuania) shares

Roland DG enters the digi…

Aug 01, 2023 Rate: 0.00

Features/Applications

Carbon Graphics Group uses Drytac ViziPrint Deco + for striking window graphics project

Carbon Graphics Group use…

Dec 05, 2023 Rate: 0.00

Epson resin printer becomes the work horse of Mercedes-AMG PETRONAS F1 print operation

Epson resin printer becom…

Dec 01, 2023 Rate: 0.00

SAM Cases justifies its case for using Roland DG printers

SAM Cases justifies its c…

Nov 14, 2023 Rate: 0.00

Hats off to The Muddy Merch Co. for innovative use of Drytac MultiTac adhesive

Hats off to The Muddy Mer…

Nov 09, 2023 Rate: 0.00

Turner Signs uses Drytac Polar Grip to inspire students with eye-catching wall coverings

Turner Signs uses Drytac …

Nov 02, 2023 Rate: 0.00

Your 1100 x 100 Banner Here

SEARCH