Martin embraced the new digital cameras, mastered photoshop and began producing eye-catching work for magazines and advertising. Digital was great for business (he worked as a professional photographer in London for twenty years) but Martin sensed there was more. “Digital introduced a whole new vocabulary to art. The boundaries separating the camera, darkroom and paintbrush dissolved. Now I can photograph with pixels, paint with pixels and print with pixels. Digital has made the journey from idea to finished piece so much simpler."
Martin likes to print big and was always looking for better ways to present his work. “I’ve tried everything. Paper is too fragile above a certain size (and needs protecting behind glass), canvas looks a bit tacky, and perspex or dibond aluminium gets too expensive. It was at the 100% Design exhibition four years ago that I discovered Phototex. I picked up a sample at the Landor stand and, impressed with its adhesive properties, bought myself a roll thinking it could come in really useful. I quickly discovered that I was just as happy with the print quality of Phototex as I had been with more expensive ‘fine art’ media."
Martin now prints all his large format work on Phototex. “I like the fi nish of Phototex. It has a very fine weave, like a high thread-count linen. It has great colour performance and coupled with a liquid laminate is incredibly durable”. The fact that Landor Phototex is so easy to handle and install has meant that Martin has moved beyond hanging a picture on a wall to the wall becoming the picture itself. Martin has supplied artworks to a student accomodation development in Whitechapel “It was a new build and had a rather industrial feel to it. We needed to create a softer, more relaxed atmosphere and still consider durability in high traffic areas and health and safety requirements. Phototex worked on all these levels."
Another happy client is Burhill Golf and Leisure (BGL) who own Birchwood Park golf club, where a large blank wall once dominated the restaurant.
Melanie Drake, general manager recounts, “Martin worked closely with us, showing us ideas, colour schemes and presenting several visualisations. The tree frieze looks fantastic and our customers are delighted”. BGL was so pleased that the company commissioned a large, four panel installation at their Aldwickbury Park golf club.
“Photography has come a long way since the eighties” says Martin, “and the pace of change isn’t slowing. As technology fuels expectations and projects become more challenging and exciting, I need the best materials to showcase my work. Phototex ticks all the boxes. It’s great stuff. I use it all the time."
For further information about Landor Phototex, please visit www.landoruk.com/do/surface-coverings/phototex.
For further information about Landor UK, please visit www.landoruk.com.