MacroArt's large scale graphics installation helps turn Soho's streets into a new reusable gallery

December 07, 2022

MacroArt has successfully installed a large-scale interchangeable art frieze and banner graphics to turn the alleys and streets around Soho’s The Photographers’ Gallery into a permanent new art gallery.

The latest display, contemporary photographer Gideon Mendel’s ‘Fire / Flood’ project, is one of two exhibitions a year presented by the gallery, utilising MacroArt’s reusable graphic structures.

On winning the iconic project, placemaking and event specialists Field & Lawn appointed MacroArt to meet the challenges in producing and installing the complex permanent and reusable 45m x 8.5m frame on a building opposite the Gallery.

Working closely with Field & Lawn throughout the process, MacroArt’s Senior Project Manager, Andrew Conway, and his team devised a bespoke free-standing structure that covered the building façade, using the latest aluminium frame and high-impact print and lighting technology.

After a full survey, brackets, lighting troughs were manufactured, and framework sections were produced by MacroArt to Field & Lawn’s specifications, to secure the impressive graphics, which were printed as a single element on MacroArt’s Durst 5m wide printer.

In all, over 200m2 of graphics was produced for the display, using pvc-free materials to enhance the overall sustainability of the project. The uniquely designed, tailor-made unobtrusive aluminium frame stands proud of the building, providing a seamless, reusable, and elegant display for the work, whilst providing sufficient room for venting, service electrics and lighting.

In a complex but efficient collaboration between Field & Lawn, MacroArt and third parties including project architects, (Andreas Lechthaler Architecture), lighting suppliers and local government departments, the framework, ancillary lighting and the initial single-piece graphic were installed in just eight days.

The four-strong MacroArt team undertook installation of all elements of the project, with the biggest challenge being affixing the single-piece main banner to the frame.

Andrew commented; “We are so excited to be working with The Photographers’ Gallery once again. Collaborating closely with Field & Lawn throughout the process, we installed large-scale graphics down several alleys and streets, transforming them into an outdoor gallery space. The result has not only been well received by Field & Lawn and the gallery, but the artist is also very impressed with the quality.”

This was a challenging project, requiring in depth attention to the technical detail, combining complex fitting requirements and very large graphics. We were delighted with the quality and professional service provided by Andrew and his team at MacroArt and look forward to continuing to work with them as our exhibitions grow and evolve.

“The results speak for themselves, and The Photographers’ Gallery and the surrounding streets are the perfect space to showcase free displays for the public in a highly impactful and visual way.”

Rebecca Crofton, Senior Project Manager at Field & Lawn

Share or Email this content
Graphic Display World

Email us your news, PR, case studies to [email protected]

Latest from Graphic Display World

Roland DG (UK) Ltd - VersaUV Double Your Profits
FESPA Global Expo 2023 Opens In... May 23, 2023 10:00 am 111
The Print Show 2023 Opens In... September 19, 2023 10:00 am 230
PRINTING United Expo 2023 Opens In... October 18, 2023 10:00 am 259
Sign & Digital UK 2023 Opens In... March 21, 2023 10:00 am 48
Your 300 x 300 Banner Here
drupa 2024 Opens In... May 28, 2024 10:00 am 482

The UK's coolest wide format printing trade press website specialising in providing punchy and concise up-to-the-minute news, views and industry opinions ...

Latest News

PressOn bolsters environmental credentials with eco-friendly vehicle wrapping in partnership with HP

PressOn bolsters environm…

Jan 10, 2023 Rate: 0.00

Ocean Outdoor beefs up Group structure to drive sector growth - Phil Hall appointed Ocean Outdoor UK CEO

Ocean Outdoor beefs up Gr…

Jan 10, 2023 Rate: 0.00

CMYUK takes delivery of the new Mimaki JFX600-2513 UV LED production flatbed printer at its showroom in Shrewsbury

CMYUK takes delivery of t…

Jan 09, 2023 Rate: 0.00

Esko to showcase how latest software makes it easier to digitize, automate and connect at C!Print Lyon

Esko to showcase how late…

Jan 09, 2023 Rate: 0.00

UK Feather Flags commits To Innotech Flag Hardware

UK Feather Flags commits …

Jan 09, 2023 Rate: 0.00

Featured News

RadWraps, Phototex and ColourShield provide dementia-friendly graphics installations

RadWraps, Phototex and Co…

Aug 16, 2022 Rate: 0.00

SkinzWraps races ahead with Drytac for Gas Monkey Garage wall graphics project

SkinzWraps races ahead wi…

Aug 04, 2022 Rate: 0.00

Agfa-Gevaert to acquire Inca Digital Printers, taking a significant step in its digital printing business

Agfa-Gevaert to acquire I…

Apr 20, 2022 Rate: 0.00

Phototex is sustainable solution for wall decorations

Phototex is sustainable s…

Apr 19, 2022 Rate: 0.00

Type One Style gains versatility and economy with the VersaUV LEC2-330 printer

Type One Style gains vers…

Feb 23, 2022 Rate: 0.00


Makroser Tekstil’s carpet production soars with a Mimaki TS300P-1800 sublimation transfer printer

Makroser Tekstil’s carpet…

Dec 20, 2022 Rate: 0.00

Phototex Self Adhesive Fabric on Display at the Imperial War Museum

Phototex Self Adhesive Fa…

Dec 19, 2022 Rate: 0.00

MacroArt's large scale graphics installation helps turn Soho's streets into a new reusable gallery

MacroArt's large scale gr…

Dec 07, 2022 Rate: 0.00

Mimaki 3D printed models star in ITV trailer for Emmerdale soap opera

Mimaki 3D printed models …

Dec 06, 2022 Rate: 0.00

Tate Liverpool looks to Contra Vision for its Turner Prize window graphics

Tate Liverpool looks to C…

Dec 01, 2022 Rate: 0.00

Your 1100 x 100 Banner Here