Global Out of Home Association FEPE International has named the judges for its 2019 Awards: Creative, Lifetime Achievement, Leadership, Technical innovation and the industry’s Rising Star.

A series of Christmas card designs by Edinburgh school pupils are brightening up Princes Street this festive season by being displayed on all the street’s digital bus shelter screens.

Lucy McKillop, Clear Channel’s Head of Brand Marketing, talks through the success of street photography competition MyTown, changes she’s seen occurring across the industry, and how she knows the humble poster will live forever.

Internationally celebrated copywriter and Leagas Delaney co-founder and chairman Tim Delaney is to deliver the Creative Keynote address at the FEPE International Congress in Dubai from May 1-3.

Nominations are now open for FEPE International’s 5th Annual Awards to be presented at its Annual congress in Dubai from May 1-3. The Awards will be presented at the Gala Dinner on May 2.

Busy commuters in London will be targeted with posters encouraging them to ‘Escape the rat race’ – in a campaign by Cool Company, a Swedish brand that aims to change the way people work in the UK. Reaching aspiring and current freelancers, the campaign will run until 16 December across 6-sheet and bus shelter posters city-wide. Working with the creative team at JCDecaux, the campaign was booked as part of the ‘Nurture’ programme, created for brands that are new to Out-of-Home advertising.

OUTFRONT Media Inc. and Babbo Italian Eatery unveiled a new out-of-home (OOH) campaign to raise brand awareness and drive hungry consumers to dine at nearby locations.

Universal Pictures, MediaCom, and JCDecaux have teamed up to bring the Isla Nublar experience to Londoners on a giant scale – turning London King’s Cross Station into ‘Channel Jurassic’ - using digital OOH and experiential activity to build brand awareness and drive ticket sales.

According to a new study from Borrell, a media research company, out-of-home advertising (OOH) is the only ad medium, outside of internet marketing, that has shown consistent growth since 2008 and is expected to continue to grow over the next five years.* It is predicted that OOH revenue will increase from $7.3 billion in 2018 to $18.5 billion by the year 2020.

On Thursday, 7 June, the International Out of Home Association Fepe International announced the winners of its 2018 Awards, presented at its annual Congress in Sorrento.

Pernod Ricard UK has this month installed strawberry scented posters throughout Oxford Circus Underground station as part of the launch campaign for Beefeater Pink, the new pink variation of its Beefeater London Dry Gin. The new product development was led by Exterion Media, Europe’s largest privately-owned out-of-home (OOH) company, in partnership with location marketing specialist Posterscope and strategic media planners at Havas Media UK.

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