Lucy McKillop, Clear Channel’s Head of Brand Marketing, talks through the success of street photography competition MyTown, changes she’s seen occurring across the industry, and how she knows the humble poster will live forever.

Busy commuters in London will be targeted with posters encouraging them to ‘Escape the rat race’ – in a campaign by Cool Company, a Swedish brand that aims to change the way people work in the UK. Reaching aspiring and current freelancers, the campaign will run until 16 December across 6-sheet and bus shelter posters city-wide. Working with the creative team at JCDecaux, the campaign was booked as part of the ‘Nurture’ programme, created for brands that are new to Out-of-Home advertising.

CEWE is the leading online print service provider in Europe and a prolific producer of photobooks, calendars, posters and a huge range of other personalised print products. With more than 20 factories across 14 European countries, the company serves customers throughout the continent, producing around six million photobooks in 2017 alone.

CreaseStream Ltd are excited to announce the launch of their CreaseStream 75, creasing/cutting solution at The Print Show in Birmingham, UK, this year.

The Osnabrück-based Felix Schoeller Group’s Digital Media Business Unit announced the successful certification for all HP machines at FESPA 2018. The SLP papers had already been certified a year ago but now the extension of that to HP’s current 500 and 1500 series completes the picture. It means that print service providers can download the profiles they need to achieve excellent print results, including for the new HP machines.

Pernod Ricard UK has this month installed strawberry scented posters throughout Oxford Circus Underground station as part of the launch campaign for Beefeater Pink, the new pink variation of its Beefeater London Dry Gin. The new product development was led by Exterion Media, Europe’s largest privately-owned out-of-home (OOH) company, in partnership with location marketing specialist Posterscope and strategic media planners at Havas Media UK.

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