Tips on how to use coronavirus (COVID-19) signage the right way

August 12, 2020

With the chaos that’s insured these past few months, businesses have been forced to create and develop signage that keeps both their employees and customers safe.

It’s been no secret that wayfinder and signage companies have had to adapt to the changing requests, particularly with an increase in demand for coronavirus-related designs. However, coronavirus signage isn’t exactly a fun topic or one that warrants creativity. Yet, with a bit of know-how, designs which offer protection and commercial benefit can be produced.

The following tips will provide you with simple guidelines to ensuring your Covid-19 signage not only protects customers and adheres to government regulations but also helps to improve your business and keep the money flowing.

Make Sure the Signage is on Brand

When designing things like wayfinding signage, it’s important to make sure it stays branded. The signage needs to remain congruent with the surround spaces, integrating nicely with the environment.

Create your covid-19 signage with on-brand colouring and messaging. Use phrases that resonate with your brand and present your personality as best you can, whilst staying professional and ensuring the safety of your customers.

You can also use differing materials to create impressive looks within your signage. It’s important to standout and creative designs could also land PR opportunities if it executed well.

Don’t be Afraid to Change Your Tone

Of course, many brands have plain, boring voices or some are within industries that wouldn’t be considered “exciting”. Brands and companies within these sectors can struggle to justify branching out and having fun with their Covid-19 signage.

However, you should never be afraid to deviate from the image you’re currently pushing, especially if it leads to creativity and an interesting design that grabs attention, getting you noticed.

Be bold and use this opportunity to develop a new voice for the brand. Make it playful and inviting. People don’t want to see skull and crossbones or hazard signs when entering a store. Add a splash of colour and unique phrases to keep your customers safe and give your brand a voice.

Use Wayfinding and Signage to Simplify the Customer Journey

As you now have the opportunity to place signage down to guide customers around your store, you can help them get to where they need to be faster and more efficiently.

Creating signage and wayfinding designs is just as about the customer as it is about the brand. You need to get inside your customer’s head, understanding how they’re thinking, feeling, and what they’re in need of when entering your store.

Additionally, ask yourself what mindset the customer is in when they’re leaving their house and entering your business. What are they expecting, and will they be concerned in anyway

It’s important to broadly look at the complete customer journey when evaluating the design and location of your signage. For instance, placing “Welcome Back” signs on the front doors is inviting and placing direction cues on flooring decals makes sure everyone knows where they’re supposed to be standing.

Think about how your customer moves around your business and adjust the Covid-19 signage appropriately.

Use a Friendly Voice

Making sure that you’re portraying a calm and friendly voice is essential when designing your signage for Covid-19.

If you’re not a fan of custom designs, you may feel a need to take a standard sign design with little alteration. This can leave you with a bland message that can sometimes cause stress for your customer.

Think about it. Entering a store with signs implying danger, viruses, and stress can turn off your customer, maybe even making them think negatively about your brand. By switching the messaging to something more welcoming, you can change the perception of the signage and calm people who are entering your business.

It isn’t just about the messaging and voice, however. Colouring and typography also play a role in presenting a friendly, welcoming persona when customers enter. Using bright, colourful pallets and playful typography can make a huge difference to how your signage is being seen.

Additionally, making the messaging/tone appear collective and communal can have a huge impact on how your customer feels. Letting them know you’re in this together can bring them closer to the brand and create positive sentiment.

Use This Chance to Create a Communication Campaign

The signage you use doesn’t only have to help the customer and guide them throughout the store. It can also be used to push an idea, cause, or community you support, especially one that aligns with the beliefs and values of your core customer.

These kinds of campaigns were seen a lot in the hoarding space, with businesses using advertising space as a way to support the NHS and let their audience know they’re in this together with them.

There are plenty of large examples where something like this has been performed in high traffic locations, such as Piccadilly Circus. The Queen’s face along with her inspiration quote were placed on a large billboard to rally people together during these tough times.

It is also possible to create signage and designs that display a positive message that supports a cause and keep it on brand. You shouldn’t be afraid to be cheeky and fun, there’s nothing worse than being boring.

Summing it up…

Just because the world isn’t looking too bright at the moment, it doesn’t mean your Covid-19 signage and wayfinding design need to be boring and lifeless.

There are plenty of things to consider when selecting the designs that you’re going to display to your customers when they enter your business. Making sure they’re not boring and ‘off-the-shelf’ is probably the biggest tip.

Many advertisers and companies have pulled off some interesting designs already, and there will be more in the coming months I’m sure.

It’s all about creativity and pushing boundaries with your brand.

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