Vivad Serves an Ace for the Australian Open

February 19, 2021
4,656 sqm printed and sewn inside just 26 hours 4,656 sqm printed and sewn inside just 26 hours

Despite valiant attempts to include crowds at the Australian Open Tennis Championships in Melbourne, many areas of the stadia have to remain empty. As we have seen in other sporting events, this is a great opportunity to cover the empty space with images, messages and promotions that are simply too good to miss.

Here at GDW, we were intrigued by this story coming from a Vivad, a major printing and signage company also based in Melbourne. On the Saturday afternoon prior to the tournament starting on Monday, Vivad’s owner, Ewen Donaldson received a call from Ben at Peak installation, a subcontractor for Tennis Australia, asking for all the empty seats at the stadium to be covered in printed fabric.

With time at a premium, Donaldson made some rough calculations and several phone calls, making sure they had all their ducks in a line to fulfil this order. “We had the stock, we had the ink, we had the team and we had the capability with our Durst Rhotex printing technology,” says Ewen, adding, “I called Ben back and said, Yes! Bring it on.”

The size of the print job equated to 4656 square metres of printed Polyester fabric. The printing process was done by dye sublimation, in the same way that activewear clothing is printed. The ink is heated to 200 degrees celsius, the temperature at which it fixes to the polyester.

Each panel was printed 3 metres wide and stitched together to form a total of 18 sections. The total number of linear metres of printing and sewing was 1.5 kilometers, the print process took a total of 26 hours. Vivad had two teams, split into two 12-hour shifts. This was to keep the process of printing, sublimating, trimming and sewing running continuously around the clock. The team kept on going until the job was done.

Safely delivered, the panels were installed by Peak Installations’ team of installers at lightning speed over three mornings before the game. “Everything was done at Vivad’s Melbourne facility in Campbellfield by our amazing team of can-do operators,” says Ewen. “Now we are catching up on some well-deserved sleep!”

He concludes, “We are incredibly grateful to Peak installations and Tennis Australia for the opportunity to demonstrate what Australian manufacturing is capable of.”

For further information on Vivad, please visit

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