Forty-seven years after his death, remarkable documentary footage of the celebrated artist Pablo Picasso at work in his studio was broadcast on Landsec’s Piccadilly Lights in London.

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has broken the Guinness World Records™ (GWR) title for the ‘Largest Augmented Reality (AR) Screen’, as part of a pioneering augmented-reality advertising campaign to promote the UAE capital as a world-leading holiday destination.

Holidays Are Coming and last Saturday, Londoners got into the festive spirit by taking part in the first ever live Christmas karaoke on the world-famous Piccadilly Lights.

On December 4 2019 at 1.40pm, Universal Pictures chose the iconic Piccadilly Lights to launch the highly anticipated trailer for the 25th James Bond movie No Time to Die, and it did not disappoint.

In a world media first, the first film trailer for the highly anticipated 25th James Bond movie No Time To Die was released on the iconic Piccadilly Lights in London this afternoon (December 4).

And so, the nation’s unique, annual relationship with advertising begins.

“Finland, Finland, Finland, The country where I want to be, Pony trekking or camping or just watching TV, Finland, Finland, Finland, It’s the country for me.”

Pupils experimenting with code and technology livestreamed their adverts onto the world famous Piccadilly Lights in London on October 24th. 

Entries are now open for the 10th annual Ocean Digital Creative Competition which harness the scale, creativity and progressive technical capabilities of digital out-of-home (DOOH).

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