ADAPT named as exclusive UK distributor of new HP Latex R2000 printer

May 22, 2018

ADAPT has been announced as the exclusive UK distributor for HP’s new Latex R2000 rigid printer which was unveiled at FESPA 2018.

The HP Latex R2000 is the first, true hybrid technology that merges HP’s renowned flexible printing capabilities into rigid printing. The HP Latex R Series brings the most vibrant colours into the flexible and rigid printing world and pioneers white ink capabilities with the introduction of HP Latex White Ink. The printer can also accommodate materials up to 2.5-metres/98” wide and up to 5cm/2” thick, bringing unparalleled speed and quality to a wide range of rigid materials, such as foamboards, foam PVC, cardboard, fluted polypropylene and solid plastics.

As part of the Amari family of specialists, ADAPT has significant expertise in marketing rigid printing consumables, providing customers with everything connected with printing – from boards and hardware to roll media and inks. Named as the largest supplier to the UK’s Sign, Graphics and Display industry, the company has a long history implementing and supporting HP Latex printing solutions. This experience has been instrumental in their selection as the ideal exclusive partner for the new HP Latex R2000.

ADAPT will go on to dedicate an HP Latex Rigid Printing Demo Centre in Manchester, scheduled to open in July of this year. This facility will offer customers the opportunity to see the R2000 in action, test the product themselves and explore all the possibilities this new innovative kit opens up to them.

Richard Barham, General Manager of ADAPT, commented: “We are absolutely delighted to be appointed as the exclusive reseller for this game-changing new printer from HP. We are encouraged by the confidence shown in ADAPT by HP and look forward to delivering this exciting new product to the market with the opening of our dedicated HP Latex Rigid printing demonstration centre in July.”

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