Ebbsfleet says performance of UK’s first Fujifilm Acuity Prime printer belies entry-level price

February 16, 2022
Fujifilm Acuity Prime flatbed printer from RA Smart ‘performs at a level way beyond any other printer within its price point.’ Fujifilm Acuity Prime flatbed printer from RA Smart ‘performs at a level way beyond any other printer within its price point.’

Gravesend-based sign shop and digital print company Ebbsfleet Printing Solutions has praised the Fujifilm Acuity Prime flatbed printer as the best machine of its kind, saying it is a level above any other printer at the same price point.

The Acuity Prime printer was purchased from RA Smart – which was appointed as the first UK partner for the Acuity Prime by Fujifilm late last year – and installed in January 2022.

After an initial consultation and careful consideration of Ebbsfleet’s requirements, Adam Booth, Director at RA Smart, had no hesitation in recommending the Acuity Prime from Fujifilm as the optimal solution to Ebbsfleet’s needs.

Ebbsfleet Printing Solutions initially booked a video demonstration of the Acuity Prime with RA Smart. With a pedigree in print technology stretching back some 50 years, and a long-standing relationship with Ebbsfleet during which time there have been multiple production equipment installs, RA Smart was the logical choice to find the Kent-based company a solution for their growing wide format graphic business.

After being impressed by the printer’s capabilities, the company booked in for a live demonstration at Fujifilm’s facility in Broadstairs, Kent. On site, staff from Ebbsfleet Printing Solutions were able to view the machine up close and witness first-hand the quality of print it produces. At the end of the demonstration, Ebbsfleet Printing Solutions placed its order for an Acuity Prime.

Ebbsfleet Printing Solutions Director Sam Cherry, said such was the quality of print produced during both the video and live demos, that he is more than comfortable saying that the Acuity Prime is by far the best printer of its kind.

“We almost didn’t believe what we were seeing,” Sam says. “The printer performed beyond our expectations, but as it’s a new printer to the market we felt it was necessary to go and take a closer look. We liked what we saw, and we placed our order whilst there at Fujifilm’s facility in Broadstairs.

“It’s our belief that the Acuity Prime flatbed performs at a level above any other printer within its price point. In fact, the other machines we considered that offered this level of print productivity were typically double the price.

“I don’t believe there is any better way we could have spent this amount of money in terms of the overall quality, print capability and production capacity we’ve just added to our business with the Acuity Prime.”

The Acuity Prime printer was purchased from RA Smart – which was appointed as the first UK partner for the Acuity Prime by Fujifilm late last year – and installed in January 2022

The printer has already had a big impact on operations. “Securing the printer means that we can provide a better service to our customers, being able to meet their deadlines in a world where time is of the essence,” Sam says. “We can provide a more streamlined approach along with a great end product.

“We were looking for a more efficient solution; something that could reduce the time it takes to print whilst saving money. We’ve only been using the printer for a week or two and are really impressed with the output; we’ve already used it to print on Acrylic, Foamex and Dibond.”

Since its launch, the Fujifilm Acuity Prime printer has become the benchmark platform for cost-effective, versatile print production. A true flatbed with a unique, exceptional design, it offers high quality printing on a range of media.

It offers incredibly reliable speeds of up to 150sq m/hr on almost any flexible and rigid media, with an LED curing system that is immediately ready for use in standby mode. This level of flexibility makes the printer the ideal choice for use in a wide range of applications for both distant and close viewing.

The printer can be configured with either four, five, six, or seven colour channels, each of which is populated with ink sets that best suit the user’s application needs, including CMYK, white, clear and a jettable primer for excellent adhesion to more industrial media types.

On the partnership of Fujifilm and RA Smart, Colm Garvey, the newly appointed EMEA WFIJ Dealer Manager at Fujifilm, adds: “To capitalise on the strengths of our exciting new wide format portfolio Fujifilm is keen to work with leading dealers in wide format digital print. In the UK, RA Smart stood out as an excellent potential partner for us.

“They have a great reputation in selling solutions for fabric printing and their superb customer support ethos fits in very well with Fujifilm’s own approach. Once RA Smart made the decision to branch out from fabric printing into the more general Sign & Display market, the potential benefits to both companies became clear.”

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