HP Latex 2700W printer opens doors to new customers for DecTek

December 14, 2023
Diversified print business DecTek purchased the HP Latex 2700W printer in December 2022 and has won work from new customers as a direct result of the investment Diversified print business DecTek purchased the HP Latex 2700W printer in December 2022 and has won work from new customers as a direct result of the investment

South Wales-headquartered diversified printing business DecTek has openly praised the impact its HP Latex 2700W printer has had on the business, revealing that the machine’s ability to produce a wide range of output has helped them to attract new customers.

Operating for almost 20 years, DecTek offers a host of printing services, specialising in domed resin labels and domed name badges. Working with a number of leading brands such as Google, eBay, ITV, the BBC and Subway, DecTek is committed to delivering a high-quality service that meets the rightly demanding standards of its major clients.

This ultimately led DecTek to invest in a new HP Latex 2700W, which was installed by approved HP partner Papergraphics in December 2022. DecTek Director Mike Beese explained that in addition to delivering high-quality printed work on a range of materials, the printer offers a more sustainable option that makes its services even more attractive to like-minded customers.

As HP Latex inks are water-based, this makes them much more environmentally friendly than other ink types such as solvent, eco-solvent and UV, benefitting both the print company and its clients seeking more sustainable print services.

“HP Latex technology is very much focused on sustainability and environmentally friendly inks,” Mike said. “The machine prints on an industrial scale to the highest print quality standards. The operating software is also very simplistic and informative, allowing the operator to control quality and effective workflow.

“We were also very keen on the white ink feature, with this being a key factor in our decision to buy the HP Latex 2700W model. We are able to print full colour onto dark materials, while the circulating white ink means there is no waste during cleaning cycles.”

Such has been the impact of the installation that Mike said DecTek has won work from a number of new trade partners as a direct result of the purchase. This, he said, was possible due to the new product ranges that it can print on the HP Latex 2700W.

Mike picked out the interior décor market and applications such as wallpaper and textile products, while he also revealed that DecTek has been able to grow its already-extensive banners and signage portfolio on the back of the HP Latex 2700W investment.

“We are able to support high volume requirements with both consistent quality and speed of manufacture,” Mike said. “The additional 3.2m-wide print capability has allowed us to support wide-format print requirements that were previously unachievable. The dual roll system has also assisted DecTek in producing high volume labels in record production times.”

Mike added that DecTek is now looking towards its next investment from HP, picking out the HP Latex R2000 printer as its next target.

“We are delighted with our investment and are very impressed with the environmentally friendly inks sets that support the industry’s shift towards more sustainable products.”

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