Rost Werbetechnik switches to Ricoh’s eco-friendly AR latex inks to boost green credentials, print whiter whites, and cut costs

March 29, 2023
Using award-winning large format printers from Ricoh, Rost Werbetechnik improves environmental sustainability and productivity, and offers clients superb quality graphics in vibrant colours Using award-winning large format printers from Ricoh, Rost Werbetechnik improves environmental sustainability and productivity, and offers clients superb quality graphics in vibrant colours

Based in Berlin, Germany, Rost Werbetechnik GmbH is a medium-sized print service provider that supports commercial clients from design all the way through to the delivery of finished items. The company provides a wide array of products and services, including large format printing on flexible and solid materials, 3D stands, Point of Purchase displays, textiles, clothing, screens, banners, and vehicle wraps.

For more than 30 years, Rost Werbetechnik has helped companies to promote their brands, showcase their products, and make a positive impact. Specialising in digital large format printing on paper, fabrics, and foils, the company works with retail businesses, advertising and marketing agencies, events companies and trade fairs, museums and galleries, and more.

Previously, Rost Werbetechnik used large format devices that relied on solvent-based inks, but this approach had several drawbacks. Containing high levels of volatile organic compounds (VOCs) and with a strong odour, solvent inks are not an environmentally friendly technology. Printed items require a one or two day drying and outgassing phase before finishes such as lamination can be applied, and production areas rely on dedicated ventilation systems to maintain air quality. The inks also create significant maintenance workloads, with devices needing everyday cleaning using expensive specialist fluids — all leading to higher operational costs.

Rost Werbetechnik chose to replace solvent based printing with aqueous resin (AR) latex inks with low chemical emissions, before visiting the Ricoh Hanover site to view large format latex printers in action. Impressed, Rost Werbetechnik selected a RICOH Pro™ L5160 which provides traditional four colour printing (CMYK) plus white as a fifth colour. This was soon followed by the purchase of a RICOH Pro™ L5160e, with six colour hexachrome printing (CMYK plus orange and green) which recently won a 2022 EDP Award, highlighting innovation and excellence in production printing.

Peter Rost, Managing Director of Rost Werbetechnik, explains: “The demonstration enabled us to trial some typical jobs on the Ricoh large format latex devices, with excellent results. We were especially pleased with the colour configurations and the performance of the white latex inks. We knew then that Ricoh was the right partner for us.

“The time was right for a new strategy that would increase print speed and productivity and reduce maintenance times. Most of all, we aimed to implement an eco-friendlier approach that would benefit the environment and help us appeal to clients, who are increasingly keen to make ethical purchasing decisions and want to know their items are printed in a sustainable way.

Ricoh engineers worked on site at Rost Werbetechnik to install the devices and train users, before fine-tuning performance, preparing materials, and configuring ICC colour profiles to match the company’s requirements. Ricoh also provided Rost Werbetechnik with access to the Ricoh eShop, enabling the company to log onto the online portal to purchase additional inks quickly and conveniently whenever supplies run low.

Today, the Ricoh large format latex printers sit at the centre of Rost Werbetechnik’s operations. The company uses the devices to create a range of advertising and marketing and interior décor applications, printing onto materials such as monomer and polymer vinyl, transparent films, poster paper, and wallpapers. Both short and long production runs are possible, with the option to complete jobs overnight using unattended printing.

The six colour RICOH Pro™ L5160e printer has proved especially useful, as Peter Rost confirms: “Many of our clients have very specific requirements for brand colours on their advertising materials, including one company with a unique orange logo. With the RICOH Pro™ L5160e, we can achieve super-precise colour reproduction, ensuring sharp, vibrant graphics for our clients.”

With Ricoh’s large format devices and AR latex inks, Rost Werbetechnik has successfully created a business model founded on environmental sustainability. Ricoh’s latex inks have minimal odour and hold the Greenguard Gold Certification, which means they are scientifically tested to contain very low levels of VOCs. This eco-friendly approach boosts the company’s appeal to clients keen to work with a partner with proven green credentials.

The fast-drying latex-based inks eliminate the need for the two-day drying and outgassing processes, enabling immediate finishing and delivery to clients in shorter turnaround times. With no need to run special ventilation systems to disperse solvent gases, Rost Werbetechnik gains additional cost savings, too. Similarly, unattended overnight printing lifts productivity and helps the company to manage growing volumes with ease.

The move to Ricoh has also unlocked valuable efficiency savings for Rost Werbetechnik. The new Ricoh large format AR latex ink devices require much less maintenance and cleaning than the old solvent printers, freeing skilled employees to spend more time focused on production tasks.

Print quality is also consistently high with the Ricoh digital large format devices. Leading edge Gen5 printhead and variable droplet size technologies enable Rost Werbetechnik to deliver precise colour matching and exceptionally sharp levels of detail on client jobs. Furthermore, Ricoh’s white latex-based inks are much easier to manage and use, and offer superior performance and stability compared to solvent based equivalents.

Share or Email this content
Graphic Display World

Email us your news, PR, case studies to [email protected]

Latest from Graphic Display World

Roland DG (UK) Ltd - VersaUV Double Your Profits
FESPA Global Expo 2023 Opens In... May 23, 2023 10:00 am
The Print Show 2023 Opens In... September 19, 2023 10:00 am 104
PRINTING United Expo 2023 Opens In... October 18, 2023 10:00 am 133
Sign & Digital UK 2024 Opens In... February 27, 2024 10:00 am 265
Your 300 x 300 Banner Here
drupa 2024 Opens In... May 28, 2024 10:00 am 356

The UK's coolest wide format printing trade press website specialising in providing punchy and concise up-to-the-minute news, views and industry opinions ...

Latest News

Gibson 3200 hybrid flatbed/roll-to-roll printer installation at Urban Print and Design in Southend

Gibson 3200 hybrid flatbe…

May 22, 2023 Rate: 0.00

Soyang Open House event demonstrates award-winning capabilities of Fujifilm’s 5m Acuity Ultra R2 roll-fed printer

Soyang Open House event d…

May 22, 2023 Rate: 0.00

Fiery at FESPA Global Print Expo: See the difference for large format and specialty printing

Fiery at FESPA Global Pri…

May 22, 2023 Rate: 0.00

Visitors set to gain new perspectives at FESPA Global Print Expo 2023 and Personalisation Experience

Visitors set to gain new …

May 19, 2023 Rate: 0.00

Kernow Coatings launch 8 new products for wide format printers: signage, display & interior decoration

Kernow Coatings launch 8 …

May 19, 2023 Rate: 0.00

Featured News

RadWraps, Phototex and ColourShield provide dementia-friendly graphics installations

RadWraps, Phototex and Co…

Aug 16, 2022 Rate: 0.00

SkinzWraps races ahead with Drytac for Gas Monkey Garage wall graphics project

SkinzWraps races ahead wi…

Aug 04, 2022 Rate: 0.00

Agfa-Gevaert to acquire Inca Digital Printers, taking a significant step in its digital printing business

Agfa-Gevaert to acquire I…

Apr 20, 2022 Rate: 0.00

Phototex is sustainable solution for wall decorations

Phototex is sustainable s…

Apr 19, 2022 Rate: 0.00

Type One Style gains versatility and economy with the VersaUV LEC2-330 printer

Type One Style gains vers…

Feb 23, 2022 Rate: 0.00

Features/Applications

UFabrik used for Super Mario Bros promo wall and ceiling graphics

UFabrik used for Super Ma…

Apr 20, 2023 Rate: 0.00

Edinburgh designer brings unique look to John Mark wallpaper with HP Latex 2700W printer

Edinburgh designer brings…

Apr 11, 2023 Rate: 0.00

Print Station chooses environmental materials from CMYUK for vegan child-friendly restaurant in Royal Windsor

Print Station chooses env…

Mar 22, 2023 Rate: 0.00

Reaching new printing heights with the Roland IU-1000F UV-LED flatbed printer

Reaching new printing hei…

Feb 27, 2023 Rate: 0.00

Makroser Tekstil’s carpet production soars with a Mimaki TS300P-1800 sublimation transfer printer

Makroser Tekstil’s carpet…

Dec 20, 2022 Rate: 0.00

Your 1100 x 100 Banner Here

SEARCH