Boasting over 25 years of combined industry experience, the WisePrint team is made up of expert printers, designers, sign-makers, and finishers, providing a comprehensive range of services to customers across a range of markets.
With WisePrint’s offering covering products such as marketing materials, merchandise, uniforms, shopfront signage and vehicle graphics, the company requires machinery that can provide high quality output across all of these application types.
Earlier this year, WisePrint took the decision to upgrade one of its existing printers to increase the quality of printed work and enhance its overall production output. After speaking with the team at QPS, WisePrint identified the ColorJet Verve 2513 as the ideal solution.
The ColorJet Verve 2513 is a true flatbed LED UV printer and enables high-quality direct printing onto almost any kind of rigid surface, including wood, glass, leather, ceramic tiles, and more.
WisePrint Managing Director Vipan Sadhra said while the affordability of the ColorJet Verve 2513 stood out to the business, its ability to produce high quality print at faster speeds than the company was previously operating at was also a major factor in its purchasing decision.
“The ColorJet Verve 2513’s exceptional quality within its price range solidified our decision,” Vipan said. “Its impressive speed and efficiency have enabled us to maintain exceptional product quality while increasing production speed. Moreover, the machine’s versatility in handling various materials aligns seamlessly with our operational needs.
“Since integrating the ColorJet Verve 2513 into our workflow, we’ve experienced noticeable enhancements in efficiency and production output. This pivotal addition has not only streamlined tasks but also enabled us to expand into more profitable markets, elevating our business presence.”
Expanding presence in the events sector
Going into further detail on this expansion, Vipan highlighted the events sector, where WisePrint has been able to expand its services. Since the printer was installed at WisePrint’s facility back in the spring, it has been used to produce everything from tailored event backdrops to customised dancefloors.
“We now collaborate with event companies, offering high-quality printed media to enhance their customers’ events,” Vipan said. “Our services encompass custom-printed backdrops, floorings on hip sheets, seating plans, welcome boards, and unique feature displays.”
Vipan added that WisePrint is also seeking opportunities in other markets, saying how the ability of the ColorJet Verve 2513 to handle various materials and deliver high-quality output at high speed will allow the company to present new ideas to customers across more industries.
“We consistently undertake a diverse array of projects that leverage the advanced features and flexibility of the ColorJet Verve 2513,” Vipan said. “The machine has played an important role in helping us to diversify.
“Exceptional feedback from event companies regarding the output quality has resulted in increased returning customers and referrals. This boost in loyalty – and recommendations – has fortified our market position and helped with expansion into new sectors.
“Furthermore, the ColorJet Verve 2513’s consistent delivery of superior results has empowered us to undertake ambitious projects with unmatched efficiency.
“Overall, the ColorJet Verve 2513 has proven to be indispensable in improving workflows, enhancing productivity, and meeting the demands of our growing clientele.”
