Give your print production a fresh look with Décor

August 17, 2021
By Sander Sondaal, Director, Commercial Print Sales, Graphic Communications Group Ricoh Europe By Sander Sondaal, Director, Commercial Print Sales, Graphic Communications Group Ricoh Europe

When the pandemic created the urgent need for social distancing measures, the printing community responded quickly. Critical messaging applications were produced – they were bespoke, high quality, easy to install, eyecatching and hardwearing.

Scottish print and signage solutions specialist Appeal Media is just one of a number of our clients who smoothly transitioned their production to deliver cost effective customised applications with design creativity: it used its Ricoh Pro™ TF6250 Give your print production a fresh look with Décor to manufacture thousands of hand sanitiser stations for schools and councils. The system was originally chosen because of its ability to print vibrant graphics directly onto rigid substrates, including foam board and aluminium. In just a few months after Great Britain went into lockdown it engaged more than 300 schools and Glasgow City Council in its sanitiser project.

Growth in industrial graphics and signage applications has been a well documented phenomenon.

Not so well well documented is the significant growth opportunities in printed décor and laminates including wall coverings and flooring. Smithers’ research highlighted the possibilities for the segment as part of findings in The Future of Functional & Industrial Printing to 2024. It estimated the global market will reach $137 billion by 2024, up from $90 billion in 2018.

Ricoh Pro™ TF6250 UV LED Flatbed Printer

Similarly buoyant predictions were made by FESPA’s 2018 Print Census that found 74% of respondents from the global print community identified wallpaper and décor as an area offering consistent growth.

Italian graphic design and print specialist Beepag is capitalising on this. After enjoying dynamic growth with a Ricoh Pro™ L4100 large format latex printer to produce wallpaper, it invested in a Ricoh Pro T7210 UV flatbed printer to expand into industrial decoration. It now prints vibrant customised graphics onto customised doors and interior furnishings.

All these opportunities are being transformed into a business reality by the advances in inkjet technology. Easy to use, cost effective and versatile systems support the production of multiple interior decoration applications.

Delivering a flexible, efficient and cost effective alternative to traditional gravure platforms are high speed single pass systems such as the Pro T7210 and Pro TF6250/1 UV flatbeds and Pro L5160/e large format latex solutions. Unrivalled productivity for the UV flatbed technology is powered by 12 Ricoh Gen5 printheads while the latex printers use three Gen5 printheads. Operation is streamlined with simplified digital software and RIP workflows and application artistry is enriched with substrate versatility and a choice of inks.

Ricoh Pro™ L5160 Latex Printer 

Ricoh’s supportive purchase to production approach aids sustainable operation with Greenguard Gold Certification and enables creativity on decorative media thanks to our own ColorGATE colour RIP platform. It delivers operational confidence backed by consultancy advice and after sales expertise through both the EDGE business development service and the European Customer Experience Centre in Telford, central England.

The powerful combination allows operations of all sizes to adopt industrial decor printing, expand capabilities, grow new markets, and enhance their services.

If you are inspired to refresh your service offering with new technology that opens up a world of opportunity talk to our team to discover more.

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